Winter Project - End of January, between Toblach and Cortina.
The concept focused on visualising selected pieces from the scandinavian Brand Amundsen Sports outside of the conventional alpine tourism aesthetic. The visual approach was intentionally restrained, image driven & non advertisory.
The equipment and approach shaped the outcome: camcorder, analogue cameras, Polaroids and direct flash were used to create a raw and immediate visual language. The objective was not a polished commercial look, but a reduction to light, texture and environment.
Locations were selected accordingly — roadside settings, parked vehicles, abandoned structures. The winter garments were placed within these contexts to create contrast between functional outdoor apparel and understated, everyday surroundings.
Without a predefined narrative structure, the footage followed the working dynamics of the shoot. The final edit was developed based on the material itself, translating the photographic atmosphere into moving images.
Free Project
A day in Innsbruck, to get some winter, city & urban shots. But since it was raining and not snowing we had to switch places and move to another location. Luckily we found a secret place in the middle of the city, which turned out to be a little jungle.
One Piece of a Video series for Cosmic Crisp in collaboration of VOG, Zukunvt Agency.
Another Video for Cosmic Crisp
Free Project
Running Theme shot in Bolzano, Italy to create an urban Feeling / Talent: Anna Menz, ON Ambassador
Social Media Reel für Hotel Falzeben, Hafling
Video for Cosmic Crisp in the fields with a local Farmer
Content Creation for Cosmic Crisp with the production of several Reels & Photo Output for Social Media
Reel for Cosmic Crisp with the the target to capture the feeling of freedom in cityscapes in combination with the Apple as the product.
Videoproduktion für das 80 jährige Bestehen des VOG
Reel for Cosmic Crisp with the the target to capture the feeling of freedom and the sky & nature in combination with the Apple as the product.
Teaser of the conceptual Running project shot in urban area around Bolzano
Verschiedener Social Media Content für die junge Marke kleines Glück Marmeladen
Sommer Video für das Hotel Baumwirt in Kastelruth
Foto & Videoproduktion für die Website des Hotel Egger, Feldthurns